Services
All the Works.
All the Works.
All the Works.
Unmasking Labs follows the Noble Sales Purpose (NSP) methodology as the standard. We believe Lisa McLeod’s research that shows sales teams with a Noble Purpose — whose primary driver is to improve customers’ lives — outsell traditional sales teams focused on internal targets and quotas.
Unmasking Labs follows the Noble Sales Purpose (NSP) methodology as the standard. We believe Lisa McLeod’s research that shows sales teams with a Noble Purpose — whose primary driver is to improve customers’ lives — outsell traditional sales teams focused on internal targets and quotas.
A growth-at-all-costs sales playbook doesn’t just feel wrong. It actively works against what you’re building.
A growth-at-all-costs sales playbook doesn’t just feel wrong. It actively works against what you’re building.
So whether it’s the pipeline, the sales function, or the AI stack, every service gets asked the same question: does this actually serve the person on the other side of the deal, or is it just dressed-up pressure?
So whether it’s the pipeline, the sales function, or the AI stack, every service gets asked the same question: does this actually serve the person on the other side of the deal, or is it just dressed-up pressure?
01
Pipeline Diagnostic
Pipeline Diagnostic
I go through your pipeline stage by stage and find where deals are actually dying. Then I tell you if it’s a message problem, a process problem, or a people problem — because they’re rarely the same fix.
I go through your pipeline stage by stage and find where deals are actually dying. Then I tell you if it’s a message problem, a process problem, or a people problem — because they’re rarely the same fix.
02
LATAM & Brazil Expansion
LATAM & Brazil Expansion
I help teams entering or scaling in the region translate their positioning, process, and messaging so it actually lands with local buyers.
I help teams entering or scaling in the region translate their positioning, process, and messaging so it actually lands with local buyers.
03
Sales Function Build
Sales Function Build
No process yet? Let’s build a sales and marketing function from zero: process, tooling, and first hires.
No process yet? Let’s build a sales and marketing function from zero: process, tooling, and first hires.
04
AI Sales Tooling, Human-in-the-Loop
AI Sales Tooling, Human-in-the-Loop
Both TRAINING AND ADOPTION for prospecting, enrichment, and coaching tools.
Both TRAINING AND ADOPTION for prospecting, enrichment, and coaching tools.
05
Fractional AE
Fractional AE
I step in as your account executive on a fractional basis while you figure out the right time to hire in-house.
I step in as your account executive on a fractional basis while you figure out the right time to hire in-house.
UNMASKING LABS
Pick a service, or let’s talk through what you actually need first.
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